Privacy Policy & Consent
1. Scope
This Privacy Policy applies to this website and any pages, forms, or features we provide (collectively, the “Service”). It describes what information we may collect from or about you, how we use it, and the choices you can make.
If you do not agree with this Privacy Policy, please do not use the Service or submit information through our forms.
2. Information We Collect
2.1 Information you provide
- Email address (when you subscribe, request updates, or otherwise provide it).
- Quiz responses you choose to submit (for example, preferences or general answers).
- Messages you submit through any optional text fields (if present).
2.2 Information collected automatically
- Device and usage data such as browser type, device type, operating system, language, pages viewed, time spent, and approximate location derived from IP address.
- Log data including IP address, referrer URLs, timestamps, and error logs.
- Cookie identifiers and similar technologies as described below.
2.3 Information from third parties (where enabled)
- Analytics providers may supply aggregated reports (for example, traffic sources, user engagement metrics).
- Advertising partners may provide ad delivery and measurement data (for example, conversions, reach, frequency, and fraud prevention signals).
3. How We Use Information
We use information for the following purposes:
- Provide the Service — to display content, generate a quiz result, and operate website functions.
- Send updates (if you opt in) — to deliver newsletters or periodic emails you requested.
- Improve performance — to understand usage, troubleshoot errors, and enhance usability and content.
- Security & fraud prevention — to protect the Service from abuse, bots, and malicious activity.
- Compliance — to meet legal obligations and enforce our policies.
4. Legal Bases & Consent
Depending on your location and applicable law, we process personal data based on one or more of the following grounds:
- Consent — when you subscribe to email updates, accept optional cookies, or agree to personalized advertising (where applicable).
- Legitimate interests — to operate, secure, and improve the Service (such as basic analytics, service reliability, and fraud prevention), unless overridden by your rights.
- Contract / request — to provide features you ask for (for example, sending the specific updates you requested).
- Legal obligations — to comply with laws and respond to lawful requests.
5. Cookies & Similar Technologies
We may use cookies, local storage, pixels, SDKs, and similar technologies. These may be used for:
- Strictly necessary — to enable core site functions and security.
- Preferences — to remember choices (for example, cookie consent status).
- Analytics — to understand site usage and improve performance.
- Advertising & measurement — to measure ad performance and conversions; and, where permitted, to personalize ads.
You can manage cookies via your browser settings, as well as via any on-site cookie controls (if provided). Blocking some cookies may impact your experience.
6. Advertising, Analytics & Measurement
6.1 Analytics
We may use analytics tools to understand how people interact with the Service. These tools may collect information such as pages visited, interactions, approximate location (based on IP), and device identifiers. We use analytics to improve the Service and measure performance.
6.2 Advertising
We may display or measure advertising (including via third-party ad networks). Depending on your settings and applicable law, advertising technologies may use cookies or mobile identifiers to:
- Measure conversions and ad effectiveness;
- Limit repeated ads (frequency capping);
- Detect invalid traffic and prevent fraud;
- Where permitted, provide ads that are more relevant based on interests inferred from browsing behavior.
If you are shown a consent banner or privacy settings panel, you can choose whether to allow optional advertising cookies. If no such controls are shown, you can still use browser controls and industry opt-out tools (where available) to reduce certain types of tracking.
6.3 Conversion tracking
If you arrive from an advertisement, we may use conversion tracking to understand if certain actions occurred (for example, a subscription form completion). Conversion tracking helps measure the effectiveness of advertising campaigns and may involve cookies or similar identifiers.
7. When We Share Information
We may share information in the following circumstances:
- Service providers — vendors that help run the Service (hosting, analytics, email delivery, security, performance monitoring). They may process data only on our instructions and for the purposes described.
- Advertising/measurement partners — to measure ad performance, detect fraud, and (where permitted) personalize ads.
- Legal reasons — when we believe disclosure is required by law, regulation, legal process, or to protect rights, safety, and security.
- Business transfers — in connection with a merger, acquisition, reorganization, or sale of assets, subject to standard confidentiality protections.
- With your direction — when you explicitly request or authorize sharing.
8. International Transfers
The Service may be operated using systems and providers located in different regions. As a result, your information may be transferred, processed, or stored outside your place of residence. Where required by law, we use appropriate safeguards for such transfers (for example, contractual protections).
9. Data Retention
We keep personal data only as long as necessary for the purposes described in this policy, including:
- Maintaining your subscription until you unsubscribe or we stop offering the newsletter;
- Operating and securing the Service;
- Meeting legal, accounting, or reporting obligations; and
- Resolving disputes and enforcing agreements.
We may retain aggregated or de-identified data for longer periods where it cannot reasonably be linked back to an identifiable person.
10. Security
We use reasonable technical and organizational measures to protect information, such as access controls, encryption in transit (HTTPS), and monitoring for suspicious activity. However, no method of transmission or storage is 100% secure. You use the Service at your own risk.
11. Your Privacy Rights & Choices
Depending on applicable law, you may have rights to:
- Access information we hold about you;
- Request correction of inaccurate data;
- Request deletion of your data;
- Object to or restrict certain processing;
- Withdraw consent where processing is based on consent;
- Request data portability (where applicable).
You can often exercise choices directly: unsubscribe links in emails, cookie controls (if available), and browser settings.
12. Email Communications & Unsubscribe
If you subscribe, we may send you informational emails related to astrology/tarot content, updates, and site features. You can unsubscribe at any time by using the unsubscribe link in any email or by following the unsubscribe instructions provided in the message.
Unsubscribing stops marketing emails. We may still send limited service-related notices when necessary (for example, important changes to this policy) if permitted by law.
13. Children & Minors
The Service is not intended for children. We do not knowingly collect personal information from minors. If you believe a minor has provided personal information, please use the privacy request method described below so we can take appropriate steps.
14. Automated Decisions & Profiling
Quiz results are generated automatically based on the answers you provide. This is a simplified, informational output and is not intended to produce legal effects or similarly significant outcomes. We do not use quiz results to make decisions that would materially affect you in areas such as employment, credit, housing, insurance, or medical care.
15. Sensitive Data
Please do not submit sensitive personal data through the Service (for example, information about health, precise location, government identifiers, or details revealing racial or ethnic origin, religious beliefs, or sexual orientation). If you voluntarily submit such information, you do so at your own discretion, and we will handle it as described in this policy.
16. Third-Party Links
The Service may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to read the privacy policies of those third parties.
17. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to the Service, technologies, legal requirements, or our practices. The “Last updated” date at the top indicates when changes were made. Your continued use of the Service after changes means you accept the updated policy to the extent permitted by law.
18. How to Contact Us About Privacy
To submit a privacy request (access, deletion, correction, objection, or consent withdrawal), use the privacy request method provided on the website (for example, a dedicated request form or the unsubscribe mechanism in emails). We may ask for verification to protect your information and prevent unauthorized requests.